- ✓ 廣告績效分析與優化：每月製作廣告表現報告，分析指標以優化後續活動
- ✓ 數位指標監測：分析數位與社群活動的參與率、轉換率及點擊率，以達成品牌關鍵績效指標
- ✓ SEO/SEM 管理：負責官網管理與搜尋引擎優化，透過定期監測網站指標來提升流量
- ✓ Advertising Performance Analysis: Monthly ad performance reports to analyze metrics and optimize campaigns
- ✓ Digital Metrics Monitoring: Track engagement, conversion, and click-through rates to achieve brand KPIs
- ✓ SEO/SEM Management: Website management and search engine optimization through regular metric monitoring
- ✓ 品牌定位與轉型：協助品牌傳遞轉型訊息，透過 360 度行銷策略建立強大的品牌印象與識別
- ✓ 全球一致性維護：在台灣市場執行區域與全球行銷策略，確保品牌訊息的一致性與成功
- ✓ 高端精品實績：主導 Gucci Ancora 等高影響力的戶外廣告執行，成功在台發表創意總監的首秀系列
- ✓ Brand Positioning & Transformation: Communicate brand transformation through 360° marketing strategy to build strong brand impression
- ✓ Global Consistency: Execute regional and global marketing strategies in Taiwan market to ensure brand message consistency
- ✓ High-End Luxury Execution: Led Gucci Ancora launch with high-impact OOH campaigns, successfully launching creative director's debut collection
- ✓ 編輯與公關策略：根據商品週期、系列發布與活動，規劃編輯策略並製作新聞資料素材以極大化媒體報導
- ✓ 數位互動敘事：領導 LINE 官方帳號專案，策劃互動式行銷活動，在提升參與度的同時強化品牌文化敘事
- ✓ 視覺創意協作：與媒體合作進行時裝拍攝與專題報導，提升產品與品牌的專業度及意識
- ✓ Editorial & PR Strategy: Plan editorial strategies based on product cycles, launches, and events to maximize media coverage
- ✓ Digital Interactive Narratives: Led LINE Official Account projects, creating interactive campaigns that enhance engagement and brand culture
- ✓ Visual Creative Collaboration: Collaborate with media on fashion shoots and feature stories to elevate product and brand awareness
- ✓ 數位轉型先驅：建立品牌在 LINE 廣告平台的首動者（First-mover）地位，捕捉在地化通訊軟體的市場先機
- ✓ 趨勢與競爭監測：收集在地市場環境資訊，監測競爭對手動態以調整溝通策略
- ✓ 社群與網紅趨勢：與意見領袖（KOL）及內容創作者合作，強化品牌在千禧世代中的曝光
- ✓ Digital Transformation Pioneer: Established first-mover position on LINE advertising platform, capturing local messaging app opportunities
- ✓ Trend & Competitor Monitoring: Collect local market insights and monitor competitor dynamics to adjust communication strategies
- ✓ Social & KOL Trends: Partner with influencers and content creators to strengthen brand exposure among millennials
- ✓ 預算策略規劃：管理並分配橫跨服裝、珠寶及腕錶等品類的廣告預算，確保符合全球策略並最大化資源效率
- ✓ 市佔率提升：透過SOV提升品牌知覺，確保在競爭對手中保持領先
- ✓ 目標導向管理：直接向行銷總監與區域總經理彙報，將行銷策略轉化為實質的年度營運計畫
- ✓ Budget Strategic Planning: Manage advertising budgets across fashion, jewelry, and watch categories to maximize resource efficiency
- ✓ Market Share Growth: Increase brand awareness through SOV strategy to maintain competitive advantage
- ✓ Goal-Oriented Management: Report directly to Marketing Director and Regional GM, translating strategies into annual business plans
- ✓ 內部跨部門協作：與商品部、公關部及品牌參與經理密切合作，整合資源以提升產品能見度
- ✓ CRM 與忠誠度整合：將 CRM 數據分析應用於促銷規劃，執行 VIP 獎勵計畫與通路推廣活動
- ✓ 異業合作：與其他品牌協作舉辦店內活動，藉此建立品牌知名度並招募新客群
- ✓ Cross-Department Collaboration: Work closely with merchandising, PR, and brand engagement teams to enhance product visibility
- ✓ CRM & Loyalty Integration: Apply CRM data analysis to promotional planning, execute VIP reward programs and channel promotions
- ✓ Cross-Brand Partnerships: Collaborate with other brands on in-store events to build brand awareness and recruit new customers
Position
Media Manager | Advertising Manager
Period
2021 - 2025
Led integrated media strategy and agency collaboration for both traditional (Print & OOH) and digital (Display & Paid Social) platforms. Spearheaded two high-impact OOH executions for Gucci Ancora, successfully launching Creative Director Sabato De Sarno's debut collection in Taiwan. Established Gucci as 'first mover' in LINE Advertising.
Key Achievements
- Gucci Ancora Launch: High-impact NTT & Tainan Art Museum Art Wall executions for Sabato De Sarno's debut collection
- LINE Official Account Leadership: Conceptualized interactive campaigns across fashion, jewelry, watches to boost engagement
- SOV Improvement: Elevated brand perception vs Gucci Global and competitors through strategic media planning
- Budget Management: Planned and managed advertising budget for Fashion, Jewelry, Watch aligned with Global guidelines
- First-Mover Strategy: Established Gucci as first-mover in LINE Advertising platform in Taiwan
Signature Projects
Gucci Ancora Taiwan Launch
High-impact OOH executions (NTT & Tainan Art Museum) for Creative Director Sabato De Sarno's debut collection, establishing strong brand impression in Taiwan market.
LINE Official Account Innovation
Led LINE OA project across fashion, jewelry, and watches categories. Launched interactive campaigns to boost engagement and reduce block rates.
Art Wall Cultural Campaigns
Planned, executed, and communicated Gucci Art Wall projects to strengthen brand culture and elevate brand identity.
Position
Senior PR & Digital Manager
Period
2014 - 2021
Reported directly to Regional Senior PR Director and Country GM, responsible for PR, Advertising, Digital, and Social strategy execution for Coach Taiwan market. Executed regional and global marketing strategies ensuring consistent brand messaging. Led Taipei 101 flagship opening and Coach 75th anniversary events.
Key Achievements
- Taipei 101 Flagship Opening: Press preview and special project planning for flagship store launch
- Coach 75th Anniversary: Multi-channel celebration events showcasing brand heritage and transformation
- NYFW Media Program: Managed media trip to amplify fashion credibility and awareness during New York Fashion Week
- LINE Account Launch: Assisted in developing Coach LINE account and custom content with regional team
- Brand Transformation: Conveyed strong messages of brand evolution through 360° marketing strategy
Signature Projects
Taipei 101 Flagship Opening
Press preview and special project planning for flagship store opening, managing media relations and VIP events.
Coach 75th Anniversary Taiwan
Orchestrated comprehensive anniversary campaign celebrating brand heritage with localized events and celebrity partnerships.
New York Fashion Week Activation
Managed media trips during NYFW to amplify fashion credibility. Coordinated celebrity dressing and influencer partnerships.
Position
Marketing & PR Specialist
Period
2005 - 2014
Progressive experience across luxury jewelry (Swarovski), international fashion brands (MCS, Ted Baker), and PR agency (EJ PR). Built strong foundation in CRM program management, promotional planning, media relations, and event coordination.
Key Achievements
- Swarovski CRM Leadership: Managed loyalty program roll-out, VIP rewarding programs with analytical data insights
- MCS & Ted Baker Brand Building: Developed yearly marketing strategy and budget, maximized press coverage
- Event Portfolio: Coordinated high-profile events (Tiffany, Harry Winston, Hermès watch launches)
- Media Relations: Built sustainable press material pipeline and maintained strong media relationships
- Cross-brand Collaboration: Partnered with other brands to build awareness and recruit customers
Signature Projects
Swarovski CRM Program
Led monthly loyalty program execution and CRM data analysis. Managed VIP rewarding programs and new Be Swarovski program roll-out.
International Brand PR (MCS & Ted Baker)
Managed PR strategy for Italy brand MCS and British brand Ted Baker. Coordinated seasonal press days and trunk shows.
Luxury Event Coordination (EJ PR)
Coordinated prestigious events including Tiffany Charms Party, Harry Winston Watch Launch, Hermès Watch Exhibition.
2006 - Present · 18+ Years
實證案例 Proven Track Record
- ✓ Gucci Ancora Taiwan Launch - Sabato De Sarno's debut collection OOH execution
- ✓ Coach 75th Anniversary - Heritage celebration with modern twist
- ✓ Swarovski CRM - VIP rewarding programs and loyalty management
實證案例 Proven Track Record
- ✓ Gucci Art Wall Campaigns - NTT & Tainan Art Museum executions
- ✓ Coach Taipei 101 Flagship Opening - Press preview & VIP event management
- ✓ LINE Official Account Innovation - First-mover strategy for Gucci Taiwan
實證案例 Proven Track Record
- ✓ Cross-cultural Business Communication (NTU PMBA)
- ✓ Public Relations & Media Strategy (Shih Hsin University BA)
- ✓ 18 years navigating global luxury brands in Taiwan market
Business Leadership
National Taiwan University
Issued By
National Taiwan University
Valid Until
Permanent
ID: NTU-PMBA-2025
- Professional Master's Program in Business Administration (PMBA)
- Strategic Marketing Management & Brand Strategy
- Digital Transformation & Innovation Leadership
- Consumer Behavior & Data-Driven Decision Making
- Cross-Cultural Business Communication
Communications Foundation
Shih Hsin University
Issued By
Shih Hsin University
Valid Until
Permanent
ID: SHU-BA-2005
- Bachelor of Arts in Speech Communication
- Public Relations & Media Strategy
- Brand Storytelling & Content Creation
- Event Planning & Coordination
- Cross-Channel Communication Excellence
Google Ads Professional
Google Skillshop
Issued By
Valid Until
September 2026
ID: GOOGLE-MULTI-2025
- Google Ads AI-Powered Performance Ads Certification (Cert ID: 169425542)
- Google Ads Creative Certification - Video, Display, App & Search (Cert ID: 169021256)
- Google Ads Video Certification - YouTube & Video Solutions (Cert ID: 168923661)
- Google Ads Search Certification - Search Campaign Optimization (Cert ID: 168577533)
- Google Analytics Certification - Data Analysis & Insights (Cert ID: 169616639)
Digital & Media Expertise
Professional Certifications
Issued By
Industry Leading Platforms
Valid Until
December 2026
ID: MULTI-CERT-2024
- LINE Official Account Strategy & Campaign Management
- Facebook & Instagram Advertising Excellence
- Digital Analytics & Performance Optimization
- Media Planning (Print, OOH, Display, Paid Social)
- CRM & Loyalty Program Management